Bell x Steve McQueen
Hot off the press is this fabulous partnership between Bell Helmets and the Steve McQueen estate and holy moly it is WICKED!
We are proud to have Bell advertise inside the pages of DicE and it’s great to see them time and time again producing the highest quality items and doing the coolest collabs!
“The helmets and apparel pay homage to the original King of Cool – the first helmet in the series is a Custom 500 Six Day McQueen, a period correct replica of the helmet McQueen wore while competing in the 1964 International Six Day Trial off road race.“
“McQueen was selected to represent the U.S. along with a group of other American riders, including McQueen’s close friend and desert racing legend Bud Ekins, as the first Americans to participate in the competition. The number 278 Triumph TR6SC, a Barbour waxed-canvas jacket, and McQueen’s Bell helmet have become synonymous with his role in the race and can be seen in hundreds of now famous photos. It’s a style and look that is still emulated more than sixty years later. “
Check it all out over at the Bell website - https://www.bellhelmets.com